Ian branched into production a few years ago and was the driving force behind the advert for an innovative new App - Qjacker. Writing the script, exec producing and co-directing the shoot at the Ethiad Stadium for both Qjacker and a tailor-made version for Manchester City FC. Shot on a highly competitive budget and attracting a huge number of hits on YouTube, as well as through the Man City social media feeds.

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He then exec produced the filming of the 'Northern Rocks' teacher's conference in Leeds,  interviewing a number of delegates and keynote speakers including Dominic Cummings.